Vlogs, blogs and scholarships

Gawd, what a busy week! It had everything from dental work to scholarship awards to faculty workshops….

I got drilled Tuesday morning, in preparation for getting a crown. That afternoon, I finally set up a video blog (McVlog), and uploaded a little multimedia project I’ve been playing with for a while.

Wednesday, in addition to teaching two classes, I attended a STEM session on getting started with Flash…and listened to a few songs by one of my favorite indie groups, The Dimes, who were playing on campus (I ‘d forgotten they were going to be there, but I heard them playing as I was on my way to my evening class, so I took a short detour).

Thursday, I helped another prof set up a blog, and then helped present scholarships at the JMC Academic Achievement Awards Reception. What a pleasure that was!

I got to hand out scholarships to a couple of my favorite former students (you know who you are!) and one of my current favorite students. I finally got to meet a student I only know through her entertaining and well-done slide show (created for another section of the new media class). I got to meet several proud parents and scholarship donors. And I got acquainted with a wonderful young broadcast student who told me she was inspired in her career choice by people like Edward R. Murrow, Walter Cronkite and Barbara Walters.

I mean, how can you not have a good time at an event like this? The students are happy, the donors are happy, my boss is happy, I’m happy.

I wrapped the week up with a Friday morning faculty workshop on making slideshows and videos in iMovie, co-taught with my frequent partner in crime, Steve Greene. I brought some photos I’d taken at the scholarship awards reception; Steve brought a video camera and ambush-interviewed each of the six participants as they entered the room: “Do you know any students who won scholarships?”

We showed them how to make a quickie slide show in iPhoto, then jumped into doing the same in iMovie. An hour later, each of them had created a short multimedia presentation using still photos, video clips and music. One even added a voice-over. They were pleased. We were pleased. Another day, another bunch of happy people. I like that.

Fortunately, I had some really fine guest speakers in both of my classes this week (Carol Welsh of Cisco in my PR class and video bloggers Ryanne Hodson and Jay Dedman in my new media class). That cut down on some of the usual class prep. And I guess I’m getting used to not getting enough sleep.

There’ll be time enough to sleep in mid-May, after the end of the semester.

Put your money where your mouth is

On a day when SJSU students are staging a protest over ever-increasing tuition and fees, let me quote a few paragraphs from “Stepping on the Dream,” a recent NYT Select column by Bob Herbert (published March 22, 2007).

Tamara Draut, in her book, “Strapped: Why America’s 20- and 30-Somethings Can’t Get Ahead,” tells us:

“Back in the 1970s, before college became essential to securing a middle-class lifestyle, our government did a great job of helping students pay for school. Students from modest economic backgrounds received almost free tuition through Pell grants, and middle-class households could still afford to pay for their kids’ college.”

Since then, tuition at public and private universities has soared while government support for higher education, other than student loan programs, has diminished.

This is a wonderful example of extreme stupidity. America will pony up a trillion or two for a president who goes to war on a whim, but can’t find the money to adequately educate its young. History has shown that these kinds of destructive trade-offs are early clues to a society in decline.

At the state level, per-pupil spending for higher education is at a 25-year low, even as government officials and corporate leaders keep pounding out the message that a college degree is the key to a successful future.

…In a nation as rich as ours, it should be easy to pay for college. For some reason, we find it easier to pay for wars.

Amen!

I went to college in the ’70s, and I remember those days. I was one of those “students from modest economic backgrounds” and I never would have made it through college without tuition grants, work-study programs, and being able to commute from home.

I didn’t get funded my senior year and had to drop out and work full-time for a while. Eventually, with the help of work-study and a small loan, I was able to go back, finish up my classes, and graduate.

When I graduated in 1977, I owed a grand total of $700 in student loans (don’t laugh…that was a lot of money to me back then. Honestly, I wouldn’t have been able to make it though the last month of my final semester if my Mom hadn’t given me an extra $50…I was that close to the edge.) At the time, the job market for newly minted reporters was piss-poor. I got a few freelance assignments (a good way to starve), then got a job and worked (very briefly, because I sucked at it) as an advertising copywriter for a local radio station.

Then I got desperate and started taking anything…the graveyard shift at an emergency call center…a factory job building prefab houses (my hammering arm gave out after about four hours of straight pounding nails through cheap masonite siding). Hell, that’s how I ended up taking a job as a small-town reporter in the middle of nowhere in Kansas…if you’re willing to go someplace sight unseen, on a Greyhound bus with just two bags of luggage to your name, you know you’re desperate for a job.

Yes, I remember those days…maybe that’s why I support today’s student protest.

It’s also why I was happy to chair the JMC Scholarship Committee again this year. The awards reception is tomorrow evening. Although there’s never as much money as you’d like, it always feels good to give checks to some deserving students.

SJSU Student Protest: 11:30-1:30 today at Plaza de Cesar Chavez on campus; wear red to show your support.
JMC Academic Achievement Awards Reception: 5-7 p.m., Thursday, April 26, University Room, Student Union, SJSU.

Can bloggers be journalists? PR pros think so.

Remember the recent dust-up over the bloggers hired by the John Edwards campaign? In Salon.com, blogger Lindsay Beyerstein explains “Why I refused to blog for Edwards.”

The upshot? Her gut feeling was that any liberal blogger who joined the Edwards campaign would face a full-bore attack by right-wing bloggers and conservative groups…and she didn’t want to become that kind of target.

And that’s exactly what came to pass after Amanda Marcotte, a well-known feminist blogger, joined the Edwards campaign. Right-wing bloggers combed through her Pandagon blog and attacked some of her more provocative posts. Others joined in, and soon it was pig-pile time. Marcotte eventually resigned.

A better model for political blogging, Beyerstein said, is the 2006 Jim Webb Senate campaign, which put two bloggers on its payroll. These bloggers, Josh Chernila and Lowell Feld from Raising Kaine, are the guys who captured the “macaca” moment…and knew what to do with it. Beyerstein explains:

When Webb’s videographer captured George Allen’s “‘macaca’ moment“…all the campaign had to do was upload the video to YouTube and send out some well-targeted e-mails to bloggers and other supporters and wait.

Supporters forwarded the clip to their friends. Bloggers started posting the video on their sites. The “macaca” clip got more than 600,000 views on YouTube alone and exploded into the mainstream media.

The lesson for progressives, Beyerstein says, “is how effective bloggers can be when they’re outside the campaign.” She concludes:

“I think the candidates who benefit the most from the netroots are the ones who can inspire bloggers to do their work for free…. Every campaign needs a blog, but the most important part of a candidate’s netroots operation is the disciplined political operatives who can quietly build relationships with bloggers outside the campaign. And the bomb-throwing surrogates need to be outside, where they can make full use of their gifts without saddling a campaign with their personal political baggage.”

What I find interesting is that while academics and journalists waste time debating whether or not bloggers ever can be “real” journalists, PR professionals have decided. They are dealing with influential bloggers the same way they deal with influential reporters…by sending them information and trying to build relationships.

“Campaigns ‘work’ bloggers more or less the same way they work the mainstream press,” Beyerstein says. “They send out e-mails and press releases. They make phone calls. They make their candidate available for interviews. They invite bloggers to campaign events. They network in person at Drinking Liberally or the YearlyKos convention.”

Sounds like dealing with the media to me.

Convergence and conferences

I noticed an odd item in the latest Convergence Newsletter…a list of upcoming conferences that included the following:

Creating Communication: Content, Control and Critique
57th Annual Conference of the International Communication Assn.
San Francisco, CA, May 24-28, 2007
http://www.icahdq.org/conferences/index.asp

It struck me that anyone who still thinks it’s possible to “control” content hasn’t been paying attention to current trends in the media. I clicked on the link to check it out…and here’s what came up in my browser window:

Obviously, the ICA conference web site has a few problems. The red and black color scheme is just lurid, and it appears that the graphics aren’t showing. Worse, clicking on a link opens up the page in a new window…but there’s no “back” button or link to take you back to the original page.

This may work in browsers like Explorer, where you just pile up open browser windows, but for browsers like Firefox with tabbed browsing, it’s really dysfunctional.

Overall, I don’t get the impression it’s a forward-looking organization.

The ICA conference does list keynotes on the significance of social media and the democratic potential of blogging, so maybe it’s more tuned in than the web site suggests. We’ll hope so…otherwise, it looks like a bust. And that’s too bad because it’s practically in my backyard.

A little further afield but more promising is the Broadcast Education Association (BEA) conference in Las Vegas this April 18-21. With sessions like “Journalism Values in a Multimedia World” and “The Future of News” — a session reporting on a new study of the public and TV news directors on the future of news, new technology and business — it appears to be more on target.

If I was gonna pick one, I’d bet on the BEA.